Decades of my experience came across many transitions in priorities, living styles and opinions on relationships. I have gained through my extensive journey all over, noticed radical changes in the attitudes of people. Changed priorities have dramatically destroyed the relationships and human values. My personal assessment is that this phenomenal change in the attitudes and deteriorating conditions because of developing selfish thinking in us. As long as traditions and traditional food habits and preferences were followed everything was in order, many fail to accept this fact many of us are not looking into history and our sasthras. Earlier days the ingrediants, raw material used the food preparation and the pattern of food preparation which evidently powerful, used to work as medicine hence our earlier generations considered "Food as Medicine and Medine as Food". Our traditional food pattern used to keep our body physically and mentally strong with high immunity power and best defence mechanism in our body to resist any pandemic. We should believe that Traditional food made out of material sourced from Nature and Desi Cow, can only keep us physically and mentally safe and strong. Let us also like our ancestors now start taking “Food as Medicine and Medicine as Food”.
It is a fact that that desi cow products, material used in traditional food preparation in kitchens could give us immense power strengthening our immune system and defence mechanism in our body which used to counter any pandemic those days.
Slowly after 1980 when we looked at Globalization, our food habits changed, started preferring junk food and finally many of us made these food products as order of life, this change in our attitudes affected our mental and physical health very badly and more over extensively damaged our immune system. Change in our food pattern also reflected badly on the growth of our children and became reasons for increasing psychological disorders, change in our food pattern made us to become vulnerable to many life taking diseases. This situation made people like us to think what will be the fate of our children and further generations. This thought made me to work in this direction, and made me to incorporate KSHETHRAM "Health from Nature" products.
"KSHETHRAM" products are traditional, made by following principles. Every one of us should understand the strength of the Nature and Desi cow. We should know the benefits of using Desi Cow and Nature based Products and start using them. We are involving many in checking process to give truly original. After years of hardship we are now having range of traditional products sourced from Nature and Desi Cows, further we are in the process of making many more products.
Everyone should start using original products which are free from adulteration. It is a fact that Natural and Organic Products are costly and my appeal is that these natural products and traditional products can also be made at home. Let affordability not become a reason to prefer adulterated and harmful food, instead people may prefer making traditional food at home and stop buying worthless products. We from Kshethram never propagate to use our products alone but strongly appeal to all to buy such products from reliable stores and everyone should give some time to know more about the products.
India is said to be punya bhoomi having very powerful natural resources which no other place have, India have many powerful herbs which can work wonders on many ailments and disorders. Many of us with selfish motives destroyed our ecological system, everyone of us should take the blame for this large scale deforestation which costed us dearly, now it is our collective responsibility to come together to rebuild the lost glory, let us realize and bring our Indian traditions, culture back into our life. Our culture and tradition is stronger, our traditional food used to keep us healthy with high immunity power. It is time for us to correct our attitudes for better living. Kshethram to encourage traditional product making, made many entrepreneurs to join our stream. With many walking with us we are trying to establish a traditional manufacturing and vending system. Thought about collective growth we start building relationships and we will be strong if we "Live and Let live".
Our target is to make 2000 natural high immunity building products and spread our wings all over. In our journey we are opening up our doors to give scope to persons who wanted to have full time and support earning by joining us and start making the Products/ distribution/online marketing many more avenue. We are looking forward and working to rebuild traditional business system right from street vending to shandies.
Now we are reaching 200 plus products mark and hope to cross 1000 mark by end of this year 2020, then start opening franchise outlets on all highways (a store at every 30 kms) in India. We want to reach all and connect all with Quality product, quality service. "KSHETHRAM" Health from Nature stores will deliver what our customers expect from us. To deliver what we said we now spread our wings from Himalayas to eastern and Western Ghats. Our aim is to spread all over the globe and serve all who believe in our traditional food.
We are planning to expand by joining State and District wise marketing partners, sell and earn from home/online entrepreneurs. We are giving opportunity in many ways to house wives, unemployed in manufacturing, procurement and marketing avenues. Quality products are designed by encouraging small farmers in many ways. Our aim is also to bring back our old street vending and traditional shandies into all colonies. We are promoting Goshalas and associated with Desi Goshalas all over India. Everything was in order as long as Nature and Desi Cow products used to be our food course and till we considered our traditional food as medicine and medicine as food, the moment we detached from traditions ourselves with Desi Cow and Nature we became vulnerable to many disorders and diseases.
We appeal to all that what best we do we can be successful only when every one of support us and take us forward to serve you all in many more better way. We look forward for your valuable support always.
Desi Cow : Desi Cow Milk, Desi cow Ghee, Panchagavya products, Desi cow Fertilizers work wonders on our health, soil, Hora and atmosphere.
Nature : Natural farming, Naturally Grown Raw Material are also best for Physical and Mental Health.
You can now look at Kshethram for perfect traditional Indian varieties of Products to boost immunity power and keep you and your families hale and healthy.
Click Here to view Kshethram Products.